High quality food is often seen as a luxury product. Fresh fruit and vegetables are expensive to those feeding families on low incomes. Food that is grown without fertilisers and pesticides or that is produced to high animal welfare standards can be seen as unaffordable. Fresh, home cooked food with high production standards is known to be more nutritious, more ecologically regenerative and more socially just. It is better for people and the planet. So how do we find ourselves in a place in which so many people have no choice but to eat low quality food?